Housing.com parent Elara buys FastFox

Elara Technologies Pte Ltd, the owner of Housing.com, PropTiger.com and Makaan.com, on Monday announced the acquisition of Gurugram-based rental brokerage platform FastFox.com, according to a statement issued by the company.

With this acquisition, Elara aims to go beyond search and discovery for home rentals on its platforms and add on-ground assistance to both landlords and home seekers.

Currently, FastFox.com operates mainly in the Gurugram market and at the time of transaction, it was valued under 100 crore.

“With the acquisition of FastFox.com, we aim to catalyse our next phase of growth by driving on-ground transactions, working closely with home owners, home seekers and brokers. We intend to use our capital and expertise to expand FastFox’s offering beyond Gurugram to other markets in India,” Dhruv Agarwala, CEO Elara Technologies Pte Ltd, said.

FastFox.com is an online-to-offline (O2O) brokerage firm that works in partnership with other brokers and landlords to list residential properties online for rental purposes.“Housing.com’s data, technology and demand generation capabilities combined with the unique on-ground fulfilment capabilities of FastFox.com, is the perfect recipe for success in the home rentals market,” Pallav Pandey, Co-founder and CEO of FastFox.com, said.

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